SEO is not an exact science and Google proves it to us every day with each new update of its algorithm. No prediction is possible regarding the positioning of a page on a given request.  If there is one action that can ensure good visibility in the SERP (search engine result page), it is to […]

Have you ever wondered how to make Rich Snippets (structured data), such as ratings, product information and contact details, appear in the search results for your website? There are many ways to tell Google and other search engines about the content of a web page. In addition to writing great content, which should always be […]

Speed ​​is very important for a website. Page speed is so important that, in 2010, Google made it a real ranking factor for desktop searches. In 2018, as a part of the Speed Update, the page speed ranking factor was rolled out for mobile searches too. Although Google stated that this update would only impact […]

Reconciling the UX of a website and at the same time optimizing its natural referencing requires some sacrifices for one or the other, especially when it comes to content. A text optimized for natural referencing is indeed essential on the pages of a website to improve its ranking on search engines. On the contrary, web […]

When it comes to SEO it is practically impossible not to refer to links and their importance. Although Google over time has increased the factors that contribute to the positioning of a web page and refined the tools to recognize suspicious and unnatural links, even today links are really something extremely important in a search […]

How many times have you searched on Google and found the answer directly on SERP without having to click on any result? This situation is called a zero-click search. According to a 2019 study conducted by SEO experts, Rand Fishkin (Founder and Ex-CEO of Moz) in collaboration with Jumpshot (a marketing analysis company), 49% of […]

Did you know that a title determines up to 80% of the visits that a website receives? A well-written title can make a big difference between search results. It is the first step that allows you to attract the user’s attention and give visibility to the content you have created with so much effort. The […]

Voice search is a new type of human-machine interaction that allows virtual assistants to answer questions posed by people via voice. Voice search analyzes a string of words and responds with sentences that mimic natural language. Voice search is now integrated into many devices such as smartphones, home assistants such as Amazon Echo and Google […]

If keywords have practically always been the fulcrum of any SEO optimization strategy, long-tail keywords represent an extremely powerful (but still underestimated) weapon available to companies that do business online and who want to climb the Google SERP. Long-Tail Keywords’ importance has grown even more since the rollout of Google RankBrain. What Is Google RankBrain? […]

Branding is all about building a positive image of the company or a product in the minds of its existing and potential customers. It is what distinguishes a brand from its competitors.     Whether you’re launching a new company or a new product and want to create a strong brand from the beginning; or have already […]